Microblogging new formats have created a whole new discipline in terms of content writing. Inspired by traditional cell phone text messages, they are a true challenge for people who has grown up surrounded by other media, “traditional way”. We all remember ritual of reading newspaper, without hurry, enjoying each section, each story and each advertisement. Somehow, inexplicably our pockets and purses began to contain a little device that, at times, it seems that it was designed to control our lives: the cell. And little by little, texts became shorter and love letters turned to something like “HOW R U? I LUV U”

Convenience made that language got appropriated by text messages, and soon we all become skillful writers of text messages. The vector became essential in our lives, and suddenly we couldn’t even go to the grocery without asking “Shall I buy whole or skim milk?” Thirty-one characters that would provide us an appropriate response for a moment of existential anguish.

Now, the source of daily information, entertainment, reading material and areas for socializing became social networks, especially Twitter. We want to know results of Super Bowl, we look at Twitter. We want to find a colleague who we had met a long time ago, we seek on Twitter. We seek new customers and more traffic. Where else, on Twitter. But how?

Company owners of all sizes and all activity niches, in different degrees of awareness, know they have to be on Twitter, but not everyone has a clear idea of what to do. Two obstacles stand in our way. Firstly, not all are able to get used to limit the number of characters. On the other hand, some feel something like the dreaded blank sheet writers’ syndrome, what to say?

If no one taught you how to interact with friends, and you still manage to communicate, exchange ideas, laugh, concern, inform, and know what’s about the life-roughly- of acquaintances, the same should happen with your leads, sales prospects and visitors. There’s just one rule when using Twitter: don’t spam. Spam on Twitter is like chatting with a friend and a vacuum cleaner salesman appears. The last thing we want to do is to listen to his sales message. If with face-to-face contact we are forced to be fairly educated, perhaps hear him for a few seconds, then we cordially invite him to leave. But on Twitter, and throughout the internet, patience is scarce virtue. So we’ll stop having fans in short time. I repeat, if it’s still not clear: don’t spam. Don’t intend to sell, don’t impose your ideas, concepts or business advice. Listen in the first place. Listen what other users say. Contribute when you find an interesting thread. Share posts from other authors, if you think it’s truly valuable material.

Be generous with your time, attention and knowledge. That’s what Twitter really is for. To chat with friends, very briefly. When you open Twitter, forget the words “sell”, “recommend” or “visit”. This is the most direct way to sell, recommend or gain visits.

Where have YOU been?

Unless you have lived in a cave the last 4 years, you have probably heard of this. It is a rocking hot social networking site that seems to be almost everywhere today. It is on the news. It is on the radio. It is on the minds of millions of folks a day.

It is called “Facebook” and over 175 million people are active on this site.

Ok- I know that you may be asking,” A LAW about facebook?” Yes, 10 of them for marketing and business success in what you do. I am a marketer and have been for 20 years. I built a training and consulting business that does business in over 20 countries, because of social media and the internet. And there are marketing laws that all marketers and business professionals must follow if they are going to have Success in the marketplace online.

It is the same for Facebook.

Lets cover them briefly:

1) The Law of Visibility on Facebook.

You MUST be visible on facebook of you are going to get your message out. You must spend time on facebook and get to know people. You must put yourself together a “facebook blueprint” and work it. How many hours a week are you going to be seen on FB? How many times are you going to befriend someone this week? How many times are you going to upload photos this week? All of these things put you in the ‘Visibility Zone” on facebook, and on the radar as far as people on facebook. Be SEEN and be THERE on a daily basis.

2) The Law of the Powerful Facebook Profile.

Why would people want to get to know you? One of the first things they check out is your facebook profile. What does it say- but better yet- what does it DO? Does it make people curious and want to get to know you? Does it make them think? Does it make them smile? Does it make them see that you have Value for their life and can help change it?

Powerful facebook profiles are NOT based on what is said in your profile- but what it DOES.

Does it direct them to DO something? Does it tell them you are person they MUST know? Or someone that has a nice picture and a nice profile- with no magnetism? Put yourself OUT THERE and tell the world WHY they need you as a friend, and get them to take action towards YOU.

3) The Law of the Facebook WALL.

You MUST use your Wall to market or message. many folks regard their Wall as a communication utility like email. It is not that. You already have a facebook email. The Wall is for you to BUILD- BRICK BY BRICK- MESSAGE BY MESSAGE- NOTE BY NOTE- VIDEO BY VIDEO- your Brand on Facebook. Every time something happens with you- it goes on your Wall. Don’t stare at the wall- CLIMB THE SUCKER and make your message the PEAK of the page- and keep yourself out there with the Wall. And answer the messages on your Wall. Thank people for sharing with you their visit or message. This will show up on THEIR wall. This will set you apart from most on facebook. The Wall is simply a BILLBOARD of what you are doing and your friends are doing on Facebook. Use it often and wisely.

4) The Law of Your Facebook Network.

You are part of a local facebook network and you have access to that network to befriend them. I live in Birmingham Michigan, and the network i am a part of is the Detroit network. There are 640,926 people in my network that I could potentially MEET LIVE in a local place and get to know them and connect with them. You have local folks as well. Where do you find your network?

Click on “settings” and then click on “network.” You will find it there. This is a GOLD MINE of people in your local area to CONNECT and Construct new trust bridges that may lead to business down the road.

5) The Law of the Facebook Notifications.

This is an overlooked and rarely talked about utility. Notifications are part of your “facebook email system.” Go to “email” at the top of your Facebook profile page, and then click on “notifications.”This is list of who is thinking about you, talking about you, including you in tags, and generally is pointing to you. This is a GOLD MINE of people that have PROVEN they are behind you and willing to make you a part of their Facebook experience. Pay attention to the facebook notifications. Thank them for their thoughts of you on their Wall and let them know you appreciate it. Include them as well on your tags and other activity on facebook. The notifications are GOLD and is a prospecting Vault of Leads. And make sure you stay CONNECTED to them.

6) The Law of Facebook Link Love.

The Link application on Facebook is a HOT commodity. It allows you to post a link that you like and then sends it out on the news feed that is on your home page. It picks up the image that you want on the link page, and allows it to be a LIVE link. Send out other people’s LINK and givem some LOVE. Do NOT just send out your own links. Let others do that. Find interesting links of others and send them out.

WHY? EXPOSURE for you. You will be given credit for the link. People LOVE link love. If you send out a LOT of other people’s links on facebook, they will start sending out YOUR links. Been there done that.

7) The Law of Facebook Groups.

Join groups. Join a LOT of Groups. Start your OWN groups. The join MORE groups. Why? Here are a few reasons: EXPOSURE. CONNECTION to other Group members. AUTHORITY. Start your own and be a Leader. INCREASE YOUR REACH.Groups extend your reach into Facebook. MULTIPLIED PROSPECTS. There are more people in a group — then on a profile page.

Duh. Build a list in your own group and then you can become an admin and email messages to them. Make them messages of VALUE and interest.

The Law of Facebook Events.

Attend events. Attend more Events. And then attend many MORE events. Why? It allows you to leave a message on the events page wall, and create exposure. I attend at least 2 facebook events every week- to learn- and to network. Events can be found on the new Facebook page in the upper right under “Upcoming”-these are the events that are upcoming. There is one unique twist: You have birthdays under the “upcoming” tag- and you can send presents to folks. THIS will get their attention as it shows up on their wall and the news feed as well. Attend as many events as you can. make them worth your while- learn and grow from them. BUT’always leave a RSVP message about attending or not- with an encouraging message. This will show your professionalism, and caring.

Event UP! This will do you well on facebook. Put the term “events” in the search box, and it will find every event that is going on in your network of friends. It is a GOLD MINE of new possibilties of business. Become a master of events!

9) The Law of Facebook Multimedia- Videos and Photos.

People LOVE photos and videos. They are the most looked at and watched pages on facebook. Make some videos and upload them. Upload some photographs. Not only will the be seen on your wall and the facebook news feed, but also will allow you to “tag” others on these. This means that you can pick out people you have befriended and let them know you are thinking of them. And when you tag someone- it shows up on THEIR wall. Not isn’t THAT cool? It is called EXPOSURE!

10) The Law of the Facebook NEWS FEED.

This is the big kahuna of Exposure on facebook. This gets you out to ALL of your friends and creates a massive exposure vehicle that can keep your brand in front and recognized. You also will be many times on the “featured” part of the new news feed on the right. This gives you HUGE exposure. Whatever you do, like change your status, upload a video, write and publish a note, or just comment on another person’s message on the facebook news feed- it SHOWS UP in the news Feed. Be seen- and be seen often if you are trying to brand yourself on facebook.

Yes, you need to establish relationships, and build community. But if you are going to MARKET on facebook-then you need to at least get a guideline of what and how to do it. The 10 Social Media Laws of Facebook hopefully gave you some idea in your social media marketing.

blessings…doug firebaugh

Associations and trade organizations are great places to meet individuals. Usually organizations have a common theme, and it is an understood implication that all members participate to improve themselves and their businesses.

Whether it is a chamber of commerce or a trade association, members have common problems, issues and concerns. By sharing issues and resolutions, members can benefit by the experience of others. Many business owners participate in organizations, not only to network, but also to hopefully circumvent some of the pitfalls encountered by other small businesses–learning from others.

Networking Tips.
Many trade organizations provide forums for networking. In some cases, these might be private online newsgroups, casual meetings, or even professional events with speakers. In order to take full advantage of these networking opportunities consider these tips.

Who You Know.
It is often not who you know, but who they know. I can’t tell you the number of times I’ve seen someone put-off someone who is clearly a beginner only to learn that the “beginner” is the brother or friend of a contact they’ve been trying to meet for weeks.

Honesty.
Be honest. Pretending to be something that you are not, or implying you can deliver a product or service that is outside of your abilities, will foster an environment of distrust and potentially harm your reputation. Keep in mind that networking is viral? Vital? And if promises are not kept, word will spread. Establishing yourself and firm as an honest, reputable company.

Professional.
Keep conversations to strictly business subjects. In a business environment, it is important to focus on safe non-emotional topics. The last thing you want to do is alienate or offend a potential client because of an outspoken view on a controversial topic. There is a time and a place for everything and discussing political views or cultural issues is not a generally accepted business topic. Bearing that in mind, it is also important to be aware and sensitive to cultural differences. The Internet has opened doors to a global market and respecting cultural differences is critical to establishing strong business relationships in the global marketplace.

Socialize.
Now is not the time to be a wallflower. Whether you participate in social business events, or monitor trade forums, it is critical that you participate. Participation will help you distinguish yourself in your industry. Attempt to remember individual personal details and foster introductions among others in the industry.

Positive.
Stay positive. It sounds simple, but it will really impact how others view you. If you are constantly negative and pointing out the flaws in others, it will reflect on how others view you. Presenting the best and positive business experiences will enhance your image.

Help.
Provide genuine assistance to others. Whether or not they are able to reciprocate, networking is viral? Vital. Helping others will establish you as a useful member of your business community and will endear you to others. If you are unable to help an individual, attempt to refer them to someone who can.

Research
A little research goes a long way. Be sure to research people and companies in your business community. Knowing their common goals and interests will build topics for discussions.

Acknowledging the need to connect with others to grow and expand a business may seem like common sense. Cultivating business relationships and interact with other small businesses is often mutually beneficial and should not be underestimated.

Networking is about building relationships and mutual interaction benefiting both parties. Being proactive and following up, you can have a network of contacts that you will be able to access quickly when you need them. Whether by more traditional means, such as in person or over the Internet, personal networks are essential for furthering your business. Relationship networking is give and take, be sure to help others in your quest for help.

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SNS, full name social networking service, specifically refers to the internet applicable service designed to help people build social networks. How Can You Not Mind Remarkable christian louboutin shoes It also refers to popular and mature information carriers existed, such as SMS messaging service. Another common explanation of SNS: Social Network Site, ie the “social Web” or “social net.”Jessica Simpson Bring You to Pair With Most Superior christian louboutin

When ordinary people can have computing and communications resources which may compare to the web server by installing the SNS software, what will those Internet companies investing in a large number of servers do? What are their advantages? Will there be more new Internet companies, whose front end and background might not be present Google, EBAY or Sina model? Even the 3 million strong server clusters of which the operator like Shanda games is proud is the core competitiveness? When the machine in a cartoon’s home can play his work through the SNS video device, does he need to go to manage a website? Probably a housewife does not know Html programming, doed not know the word site, but she can only use the SNS cookbook publishing program and a PC in the kitchen to help millions of people master her craft, and her stances on the stove is quite clear. What Christian Siriano Wearing? ! What are you thinking at that time? In today’s Internet now, we as the clients are like a dummy, do some slavery things only through the server, look at other people’s sites, play other people’s games, send emails, in addition to these, we have no freedom.

Now is the time to start a revolution! Central task of the revolution: how to let more than 10 million computers play their own roles, let users create and control their own information, without the company’s servers manipulating us. Individual power is weak, the birth of the Internet makes syntaxis of individuals’ and strange forces in a short time possible, while SNS makes the possibility become a reality. The ultimate significance of SNS is to integrate the scattered individuals in the Internet orderly and organicly, just like the silk thread strung pearls. The key is to make the pearls find the pearls and the fish balls find the fish balls. If an SNS always let the fishball fall into the pearl base, or vice versa, it is definitely a disaster.

To let the same type of individuals associate perfectly is the core application of SNS. Now almost all of the SNS take the webgame as the core applications for getting users together, which is obviously a departure from the basic value of SNS. SNS takes human relations as a basis. The user inevitably have the behaviour characteristics of participation, communication and sharing. This kind of behaviour spends a lot of time. Therefore, the core applications of SNS should invovle two basic characteristics of simple operation and high frequency property of participation. Internet application which now can meet the two characteristics is only the microblog.

Living the life from the days into the scripts is the inevitable result of the information age and the rapid urbanization, which is also the reason why microblog is highly regarded. Significance of microblog for the individual is not confiding but listening. Individuals will be more concerned about the content published by the objects followed, and associate by responses. This series of acts like release, attention, following, recovery, re-release form a virtuous communication cycle. Each man and followed object form a small circle, a number of which link together to form a SNS Network. Microblog makes SNS more valuable. Microblog can not be said to be the only core application of SNS, but the success of microblog definitely can promote the success of SNS, which is of course only the success on applications. From the time used, the mobile terminal has more potential than a computer to become the main platform of SNS. The successful commercial application must tie the other twin brother SMS. Microblog and text message are born to make a pair. Break down the boundaries between the two means not only to create a new network application, but to create a new business model. The key is how to merge the interests of the enterprise, microblog and the user into a harmonious business system.

How can a small business use microblog and social tools like Twitter, FriendFeed, Plurk, and others to pump up your company marketing efforts?  Read on to find out.

Companies in virtually every industry now have Twitter accounts. Is it time for you to make one, too? Even if you’re the owner of a delivery service, pizza shop, pharmacy, or a large multinational corporation, these tools can help.

Businesses of all types who embrace 21st century marketing techniques have the ability to grow and be profitable. There have never before been more low-cost ways to reach out to potential customers. It used to be a small fortune to go on television, on the radio, or be featured in print advertisements.  But today, thanks to the Internet and the way people embrace it, any entrepreneur can use it to help them be successful and save money with their company marketing efforts.  Not only can you save money but you can carefully analyse your efforts so that you can maximise your spend and your time on effective online company marketing techniques.

Tips for Using Microblogging

So, how do you turn a 140-character status update into a sale? It’s not always as easy as that. Sure, some people will see a link on a Twitter update, click it and then buy the thing that’s being featured but the vast majority of consumers want more than that. It may take more in order to get them to buy from you.

If you’re a major corporation, a tweet might help you make instant sales. Large companies use microblogging to update customers on massive sales every minute. But if you’re a smaller company, it might take a longer sales cycle. That’s ok, though. You don’t have to market one to one and spin your wheels. Everything you do on these sites could cumulatively impact your sales in a positive way.

Here are some ways to use micro-blogging to your advantage:

Link to press releases that talk about interesting things going on in your company Link to your blog when you’ve written a great article Data mine the social marketing site to see if people are asking questions related to your niche that you can answer. By helping someone out, you could get into their online circle of friends and your future updates could be heard and acted upon by those people you’ve helped. Data mine to find out what people are saying about your company’s brand. Then, you can address issues or send out a “thank you” when someone says something positive. Share info about contests and promotions

Small businesses don’t have to spend hours a day on social media tools to positively impact their business. A little bit of social marketing could go a long way in helping you with your company marketing efforts.